HTC July sales hit lowest level since listing

Taipei, Taiwanbased smartphone brand HTC Corp. said Tuesday that its sales in July dropped nearly 70 percent from the previous month, marking the lowest monthly revenue since March 2002, when it listed as a public company.

HTC generated just NT$410 million (US$12.9 million) in revenue in July from its global sales of smartphones and VR headsets.

The latest figure represented a decrease of over 69.8 percent from June and a yearonyear drop of 68.5 percent.

The historic low came only one month after its sales in June rose more than 90 percent from May through the launch of the company's newest smartphone models the U19e and the Desire 19+.

The company's revenues dropped sharply in July, however, as the sales of the two new sets of smartphones did not go as smoothly as the company had predicted amid a highly competitive global market, analysts said.

While HTC entered the virtual reality market by launching the first VR headset, the Vive, in 2015 and followup models later, the business continues to account for only a small fraction of the company's sales, according to the analysts.

Source: Focus Taiwan News Channel