Taiwan has been included in the first round of global sales of Apple Inc.’s latest iPhone 7 models, and sales islandwide are scheduled to kick off Sept. 16.
It is the first time Taiwan has been included in the first round of global sales of Apple’s new generation smartphones, with a price tag starting from NT$24,500 (US$783), according to the U.S. consumer electronics giant.
Apple said on its website that presale order sales in Taiwan and several other countries in the first round of global sales will start Sept. 9.
In addition to Taiwan, the United States, the United Kingdom, Canada, China, Hong Kong, Australia, New Zealand, Singapore, Japan, the Netherlands and Italy have also been included in the first round of global sales, Apple said.
On Wednesday, Apple unveiled its newest smartphone models — the 4.7-inch iPhone 7 and the 5.5-inch iPhone Plus — in gold, rose gold, silver, and two all new black finishes, which come in new shades of black.
The iPhone 7 and iPhone 7 Plus are water resistant and have more sophisticated cameras than previous models.
The new camera system on the smaller iPhone 7 has an optical image stabilization function, a wider f1.8 lens that lets in more light, and a new, more energy efficient 12 mega-pixel sensor.
For its part, the larger iPhone 7 Plus is equipped with dual camera lenses that have two side-by-side 12-megapixel sensors. According to Apple, both cameras will eventually be used at the same time to get a shallow depth-of-field effect in the future, but this feature is not available at launch.
Headphone jacks have become things of the past for the new iPhones. They have disappeared in favor of stereo audio speakers on each side of the new smartphone. Wired headphones, such as Apple’s own EarPods, will now connect through the Lightning port.
“It’s the best smartphone that we have ever created,” Apple CEO Tim Cook told a crowd cheering the announcement of the new iPhones.
In Taiwan, the iPhone 7 32G will be priced at NT$24,500, NT$28,500 for the 128G and NT$32,500 for the 256G model. Meanwhile, the iPhone 7 Plus 32G will carry a price tag of NT$28,900, NT$32,900 for the 128G model, and NT$36,900 for the 256G model.
The market speculates that Hon Hai Precision Industry Co. (??), the world’s largest contract electronics maker, has served as the sole assembler of the iPhone 7 Plus, while Hon Hai and Pegatron Corp. (??), another Taiwanese contract producer, have shared the orders placed by Apple to assemble the iPhone 7.
News reports in China said that Hon Hai’s production base located in Zhengzhou of China’s Henan Province has shipped 371,000 new iPhones to the U.S., the U.K., the Netherlands and Italy.
Market analysts said that the launch of the new iPhones is expected to boost shipments of the major Taiwanese suppliers to Apple, including Hon Hai, adding that Hon Hai’s sales growth momentum has started to pick up from September.
Source: Focus Taiwan News Channel