NBA star teams up with Taiwanese noodle brand in meals donation

Taipei,  Taiwanese ramen noodle brand A-Sha Foods (阿舍食品) announced on Tuesday that it has recently partnered with rising American NBA player Duncan Robinson to donate 10,000 meals to American families in need.

In a press release, A-Sha Food said it has signed the 26-year-old shooting guard of the Miami Heat as its brand ambassador. One of the first missions after assuming the post for Robinson was to donate 10,000 noodle meals to those in need in the U.S.

In his tweet, the 6-foot-7 shooter said the donation has been given to “Feeding South Florida,” a South Florida-based hunger-relief NGO, on Dec. 12.

“Honored to have the opportunity to partner with my favorite noodle brand @ashadrynoodle to bring a little bit of comfort to families in need during this difficult time,” he tweeted.

Known for his sharp three-point shooting, Robinson joined the Heat as an undrafted free agent in 2018 and appeared in 15 games as a rookie.

Last season was a breakout year for the University of Michigan graduate, who averaged 13.5 points per game on 44.6 percent three-point shooting to help the Heat reach the NBA Finals before losing to the Los Angeles Lakers.

A renowned noodle brand originated in Taiwan’s southern city of Tainan in 1977, A-Sha expanded its business to the United States in 2011 and has since grown into a worldwide brand.

According to the noodle brand, Robinson has always been a noodle-lover and fell in love with A-Sha’s famous dry noodles after he first found them at a supermarket near the University of Michigan in 2013.

He contacted A-Sha Food earlier this year via his agent to express his interest in partnering with the brand, according to the press release.


Source: Focus Taiwan News Channel

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