Bangkok, A government spokesperson revealed that the government is moving forward with promoting soft power in Thai films and dramas to the international audience. Along with the Ministry of Commerce, Hong Kong Thai Night 2024 is being held in a big way. Expanding the entertainment business network, increasing income into the country Mr. Chai Watcharong, spokesman for the Prime Minister's Office, revealed that the government aims to strengthen Thailand's entertainment industry by encouraging more Thai films and short dramas to be distributed internationally. Promote and expand the entertainment business network for Thai entrepreneurs to exchange creative ideas and develop the Thai entertainment industry to the international level by organizing Hong Kong Thai Night 2024 and promoting Thai short dramas to the Chinese market. Inserting culture, traditions, and making Thai tourism more well-known in the Chinese market. As well as further promoting Thai Soft Power in other industries such as tourism and culture. A spokesman for the Prime Minister's Office said that the Department of International Trade Promotion The Ministry of Commerce organized Hong Kong Thai Night 2024 on March 11, 2024 at the Hong Kong Special Administrative Region of the People's Republic of China. This is considered the first time in 5 years. Organizing this event received the royal grace of Her Royal Highness Princess Ubolratana Rajakanya. Siriwattana Phannawadee His Majesty presided over the concept of "Inspiring Thailand" which showcases the talents and potential of personnel in the Thai film industry. and admired the success of the Thai film industry, which has grown exponentially in revenue and popularity both domestically and abroad. especially horror movies and Y-series, and emphasizes the readiness and potential to provide concrete and complete services for filming foreign films in Thailand to collaborators from various nations. In addition, the Department of International Trade Promotion Ministry of Commerce pushes Thai soft power int o the Chinese market Through short dramas that are inserted and reflects the culture, traditions, tourism, society and way of life of Thailand which is becoming very popular. At present, China's online short drama industry market is growing rapidly. Because it can satisfy consumers who want to watch dramas that are fun, concise, fast, easy to understand, and easily accessible through online platforms. Therefore, it is considered an opportunity for Thai short drama producers to be able to use their potential to expand their business into the Chinese market. It is expected that in 2027, the size of the online short drama market in China will be worth 100,680 million yuan or over 500 million baht. 'Mr. Settha Thavisin, Prime Minister and Minister of Finance Appreciate the work of relevant agencies that work together to raise the level of the Thai film and short drama industry in the market. international stage This is an opportunity to showcase Thailand's networks, works and potential. to achieve cooperation St imulate the entertainment economy that can be combined Continuing to present Thai Soft Power in other industries and generating income for the country,' Mr. Chai said. Source: Thai News Agency