Telecom operators unveil iPhone 7 packages

Major telecom service providers in Taiwan have unveiled monthly service packages for buyers of the iPhone 7, the latest smartphone models from Apple Inc., ahead of the first round of global sales scheduled to kick off Friday.

Chunghwa Telecom Co. (???), one of the leading telecom operators, said that its existing subscribers are eligible for a package that will be bundled with the 4.7-inch iPhone 7 or the 5.5-inch iPhone 7 Plus, with a monthly service fee of not less than NT$1,399 (US$44.13).

Under the package, Chunghwa Telecom said, subscribers will enjoy a discount of up to NT$3,000 on a new iPhone. If clients are also on the company's preferential VIP mobile service program, the discount will rise to NT$8,000, Chunghwa Telecom said.

Apple launched the latest iPhone models Sept. 7. Taiwan has been included in the first round of global sales for the first time ever. Preorder campaigns in Taiwan and other countries in the first round of sales kicked off Sept. 9.

In Taiwan, the iPhone 7 32G will be priced at NT$24,500, NT$28,500 for the 128G and NT$32,500 for the 256G model. Meanwhile, the iPhone 7 Plus 32G will carry a price tag of NT$28,900, NT$32,900 for the 128G model, and NT$36,900 for the 256G model.

Chunghwa Telecom said that new subscribers who switch services from other telecom operators to its monthly service program will be able to get a discount of up to NT$3,000 on a new iPhone.

The telecom operator has also provided its subscribers with an insurance plan in which the clients pay NT$288 a month for a two-year warranty on their new iPhone models.

In the insurance package, clients will be able to enjoy unlimited repair services during the two-year period without the need to pay any fees as long as their phones are damaged accidentally. During the maintenance period, Chunghwa Telecom will provide a phone as a spare for the client to use when their own phone is being repaired.

For its part, Far EasTone Telecommunications Co. (??) said that it has a trade-in package, in which its customers are able to swap their old phones for a new iPhone, with a discount of up to NT$10,000.

Subscriber will get a discount of up to NT$3,000 on a new iPhone, Far EasTone said.

Far EasTone said it will supply 50 units of the iPhone 7 every day in six select outlets around the country after sales begin Friday, to make sure iPhone fans can get their new devices as soon as possible.

Authorized retailers of Apple Inc. products in Taiwan have reported strong pre-orders for the new iPhone 7 since the campaign started last weekend.

Studio A, an Apple Premium Reseller that has 33 outlets in Taiwan, said that so far, it has received five times the number of pre-orders that it obtained for the iPhone 6S and iPhone 6S Plus a year ago, when that model was released.

Another authorized reseller, Data Express, which also disclosed strong pre-order sales for the new devices, said 35 percent of the orders were for rose gold, 27 percent for jet black, 17 percent for black, 15 percent for gold and 6 percent for silver.

In the U.S. market, the new iPhones also received a warm reception, with T-Mobile saying that iPhone 7 preorders hit record levels, totaling almost four times more that the prior record holder, the iPhone 6 in 2014.

Source: Focus Taiwan News Channel