Thousands of Taiwanese consumers lined up for hours Friday in Taiwan in front of authorized Apple resellers and telecom stores to procure the latest iPhones on the first day of sales.
It is the first time that Taiwan has been included on the primary list of global areas for the initial release of Apple Inc.’s iPhones.
At Studio A, an Apple Premium Reseller that has 33 outlets around Taiwan, a buyer surnamed Huang was first in line and he purchased a 4.7-inch iPhone 7 at 8 a.m. after queuing up for 32 hours with two friends in front of the store in Taipei’s Xinyi District.
Huang said he had a Galaxy Note 2 but is interested in Apple’s latest mobile operating system, the iOS 10, and decided to shift to the iPhone.
He said he would have preferred a jet black iPhone 7 but there was a shortage of that color so had to settle for one of the other three choices and he bought the rose gold.
The iPhone 7 and 5.5-inch iPhone 7 Plus also come in silver, gold and matte, the latter marking a return to a darker anodized aluminum version.
Studio A said the first batch of iPhone 7s at its flagship Xinyi store was sold out within an hour as thousands of consumers lined up in front of the store hours before it opened at 8 a.m.
The store provided free breakfast to the first 100 people in line and said it would restock iPhones to meet demand throughout the day.
Meanwhile, at a major outlet of telecom services provider Chunghwa Telecom Co. (????) in Xinyi District, a buyer surnamed Lo said he and his wife had lined up for more than 26 hours to procure two units of the iPhone 7 Plus.
Another telecom company Taiwan Mobile Co. (???) said that a man surnamed Chen, who had been queuing up since around 11 p.m. Thursday, was the first customer at its flagship store in Xinyi District on Friday morning and he replaced his iPhone 6s Plus with an iPhone 7 Plus.
After Apple’s two new smartphone models were unveiled on Sept. 7, Taiwanese distributors reported strong pre-order sales, with Studio A saying it had received five times the number of orders it had obtained for the iPhone 6s a year ago when that model was released.
Source: Focus Taiwan News Channel