Taipei–Wei Lih Jah Jan Men, a 38-year-old Taiwanese instant noodle brand, topped the best-selling instant noodle list of RT-Mart (???) in 2016, according to a recent report released by the hypermarket chain operator.
The report shows that about 2.5 million packs of Wei Lih Jah Jan Men noodles were sold last year in RT-Mart, one of the leading hypermarket chains in Taiwan, a rise of 25 percent from a year earlier and pushing the brand up one notch from 2015 to put it in first place in the 2016 rankings.
The Ramen Rater, a U.S. ramen review website, said in a review released in 2015 that Wei Lih Jah Jan Men has “a very nice gauge and chew.”
“The flavor of the noodle is a soybean paste with a very nice kick to it. The broth for sipping has a salty, onion-garlic kind of feel but a little different. It works so well together,” Ramen Rater added.
RT-Mart said that the production value of Taiwan’s instant noodles ranges between NT$9 billion (US288 million) and NT$9.2 billion per year, and the top 10 instant noodle brands last year largely came from Taiwanese food suppliers.
The hypermarket chain said that instant noodles have become one of the favorite late-night snacks for many Taiwanese consumers, adding that some local consumers even pack instant noodles into their luggage when they took an overseas trip in a bid to reduce the impact from homesickness for Taiwanese food.
The RT-Mart report shows Wei Wei A Chicken Noodles in second place, with sales of 2.2 million packs, up 10 percent but down one notch from a year earlier, as it encountered stiff competition from Wei Lih Jah Jan Men.
Vedan Wei Wei Noodles took third position in the 2016 sales rankings, with 1.82 million packs sold, up 4 percent from a year earlier, ahead of Wei Wang Instant Beef Noodles (1.8 million packs sold), I Duo Zang Beef Noodles (1.6 million packs sold), Wei Wei Premium Beef Noodles (1.55 million packs sold), Hua-Tiau Chiew Chicken Noodles (1.3 million packs sold) and Prince Noodles (1.2 million packs sold).
Only two foreign instant noodle brands to made the top 10 list, with South Korea’s OTTOGI cheese-flavor ramen coming in ninth (900,000 packs sold), right before Japan’s Nissin Sea Foods Cup Noodles (800,000 packs sold), RT-Mart said.
The hypermarket said that it provides foreign instant noodles from Japan, South Korea, Hong Kong, Singapore, Malaysia and Indonesia, accounting for about 20 percent of its total instant noodle sales.
Source: Focus Taiwan News Channel