How Cup Noodles became one of the biggest transpacific business success stories of all time

Published by
The Moderate Voice

The original Japanese packaging emphasized English characters over Japanese ones.Wikimedia Commons, CC BY-SA Alisa Freedman, University of Oregon See a container of Cup Noodles at a convenience store and you might think of dorm rooms and cheap calories. But there was a time when eating from the product’s iconic packaging exuded cosmopolitanism, when the on-the-go meal symbolized possibility – a Japanese industrial food with an American flair. Cup Noodles – first marketed in Japan 50 years ago, on Sept. 18, 1971, with an English name, the “s” left off because of a translation mistake – are port…

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