Taipei: Yulon Nissan Motor Co., the Taiwanese distributor of Infiniti vehicles, announced a significant price reduction for a limited number of its QX60 2.0t SUVs. This decision comes in the wake of Taiwan's recent move to lower tariffs on U.S.-made passenger cars, resulting in a price cut of NT$300,000 (US$9,465) for these models.
According to Focus Taiwan, the price adjustment will apply to 30 seven-seat SUVs, divided equally between the Fashion and Flagship trims. The Fashion edition will see its price drop from NT$2.68 million to NT$2.38 million, while the Flagship edition will be reduced from NT$2.85 million to NT$2.55 million. Yulon Nissan disclosed these details in response to an inquiry from CNA.
Other automakers are also planning similar price adjustments. Mercedes-Benz Taiwan has indicated that it will lower suggested retail prices for its U.S.-built models, including the GLE, GLE Coupe, GLS, and the electric EQE SUV and EQS SUV, once the government finalizes the implementation rules. Likewise, BMW's Taiwan distributor, Pan German Motors, intends to reduce prices for its U.S.-produced X-series models, including the X3, X5, X6, and X7, in accordance with the new trade measures.
Market data reveals that in 2025, Japan accounted for 42 percent of Taiwan's imported vehicle market, followed by Germany at 26 percent, with the United States and South Korea each comprising 6 percent. Vehicles manufactured in Japan, Germany, and the United States collectively accounted for over 70 percent of total imports. Last year, Taiwan imported about 12,000 vehicles from the United States, primarily consisting of high-end electric and gasoline-powered cars from brands such as Tesla, Toyota, Ford, Mercedes-Benz, and BMW.
These price reductions are a direct result of the Agreement on Reciprocal Trade (ART) signed between Taiwan and the United States on February 13, which includes a commitment to eliminate tariffs on U.S.-made passenger vehicles. The Taiwanese government has stated that it is actively communicating with Washington to ensure the preferential treatment outlined in the ART is secured, following the U.S. Supreme Court's ruling on February 20 that deemed President Donald Trump's "reciprocal" tariffs unconstitutional.